So you have a website and you want it to rank on Google at NO.1. But you don’t have so many backlinks. You don’t have lots of money. You don’t have much money to hire an agency. So what should you do?
Hii guys I am Shubham Chaurasiya and today we are going to learn how to rank your website on Google at No.1.
The first tool for you is Google Search Console which is a free tool. Today most of the peoples use Google Search Console just only to see the total impressions, total click, and the keywords for which they are ranking. When you use Search Console it shows you all the keywords that are driving traffic to your site. Now take a look at these pages that are driving traffic. Take the title tag and meta description of that particular page, also include the keyword.
Start optimizing the title tag so that it appears to be more appealing. Also start creating headlines. When you create a headline, title tag, or meta description that’s more appealing along with the keywords, this will surely give you more clicks. See, when most of the peoples are searching for any specific keyword and they are clicking on the second or third result instead of the first result, Google will automatically improve the ranking of that website that appears on second or third. When you optimize the Title tag which is more appealing it will start giving you more clicks.
The second tool is UBERSUGGEST. You already know the keywords that are driving traffic to your website what you have to do is put that keywords in UBERSUGGEST and it will show you all the long tail variations of that keyword. If you are already ranking for the head term it is easy to rank for long terms also. Simply take that long term variation keywords and integrate within your site. This will give you more search traffic. But listen, don’t just copy-paste that long term keyword on that page, you have to integrate with your content. You also have to expand your content.
Sometimes you have to re-write that content. Ubersuggest ranks all the keywords by its popularity. You will get a Search Difficulty Number. Higher the number higher the difficulty and vice-versa.
If you are a WordPress user then you have to use the YOAST SEO plugin. This will make your ON-Page so simple. This plugin will help you to optimize your meta description, title tag, code. It will also help you to create an XML sitemap which you can put in Google Search Console. In this way when you get to release a new blog post it pings Google let them know through the sitemap so that they can index and rank your post.
Make your site mobile friendly. Google prefers those websites that are mobile-friendly. Higher the mobile-friendly site higher you will rank. Remember if your website doesn’t look good at mobile then you are not going to rank higher on Google. That’s why make sure your site looks great on mobile.
Start using Google Trends. Now you will say is this an SEO tool? Google focuses on the most accurate results now and it prefers branded sites rather than non-branded or new websites. Because these non-branded sites sometimes provide fake news that’s why Google doesn’t prefer them. But when you create your own brand, you will surely get success. Now Google Trends shows you how your brand is performing as compared to other brands. When your brand gets big Google Trend will show it. If you are searching for how to make a better brand use the omnichannel approach. When more people saw your brand it is going to be more popular. Once people associate with your brand they are going to come back and back to your site and they will surely share it.
Use Google Pagespeed Insights. Do you know Page Speed’s insights impact SEO? Of course Yes. As you know most people use Google on their mobile than their desktop. That’s why speed is important. Hence you have to make sure that your website loads as fast as possible. This tool will help you to know how Google looks at your site from a load time perspective. It will also tell you how can you improve it.
Google Chrome gives you an extension which is “KEYWORDS EVERYWHERE“. Keyword Everywhere shows you all the keywords related to your search and all the related and also gives suggestions related to that keyword. This will give you more keyword ideas. Listen, when you are optimizing your site for SEO you have to do a lot of work. But this is very helpful as whenever you are searching on Google it reminds you that this keyword is popular and is related to your industry.
I will be glad to know if you have any questions regarding this topic( website rank) or about anything in the comment box below.
Check out my previous post on How to select a good domain name for your website.