When it comes to SEO for website what you need is Backlinks and Content. If you have both of them then doing SEO is easy for you. But what about when you don’t have tons of backlinks and content? So what does it means, SEO is not made for a small website with no backlink? The answer is “NO”.
Hii guys, I am Shubham Chaurasiya and today we are going to discuss, how to do SEO for a small website.
The first and most important thing is, you need some sort of content. I am not saying you need tons of content but yes you need some sort of content to do SEO. The quality of your content should be fabulous. Before writing content I want you to use Neil Patel’s app which is Ubersuggest. What you have to do is, you have to take the URL of your competitor and put it in the app. By doing this you will get a page showing all the pages of your competitor showing their traffic. This page will show you all the top pages that are getting high traffic.
You have to use this trick with all of your competitors. By doing this you will get all their top pages with high traffic. This will also show you the top keywords that are ranking on Google.
Now the benefit of doing these things is you not only get their top pages but you also get their keywords that are ranking on Google.
Now you have to take a look at their top pages of content and make sure you have already covered those topics.
Chances are you don’t have any links if you have a tiny website. But you have to double-check because you have to adjust your content. But if you haven’t created content I want you to create content on that topic. Remember whenever you are creating or editing any blog post always make a deeper version of that content. You can also add images infographics and many more things to make your content more valuable.
You can do this by using a free tool called CANVA or if you want to pay someone you can use fiverr.com. The most important part of doing this is you are looking for a keyword that your competitor is ranking with make sure your article is relevant to those articles or is a better version of it.
Now after doing this what I want you to do is to give 50% of your time in promoting your content. I would also tell you to give 80% of your time in promoting your content but when you are writing detailed content it takes time so contribute at least 50% of your time in promoting your content. Now again use UBERSUGGEST and it will show you all the peoples linking to them. Collect all of them and start E-Mailing them telling about them of your content and request them to read by giving your post’s link. When you will send lots of E-Mails you will see people start linking to you. You can do the same thing In promoting.
You can also use a free and popular tool called Search.twitter.com, what you have to do is you have to put your competitors URL. It will start showing every single person who tweeted on your competitor’s article. You can link with them and also ask them to share your content.
I know so many peoples are not going to share it but most of them will and in this way you will start gaining social shares.
I want you to nurture the followers. Whenever people leave any comment with their questions you have to solve them. This will make loyalty. Never ask for anything while helping others. You will automatically start getting more backlinks, more social shares, high rankings, and brand queries. Brand queries mean people will start searching your domain on Google. This will surely improve your rankings in Google. When your brand is searched more than your competitor’s brand google will know your brand is more popular than your competitor’s brand and it will raise your rankings.
Now make a network of Content Promoters. As I stated earlier to E-Mail peoples because when you E-Mail them they can link to you. But in that case, some people will link while some people not. But the people who are sharing your content would help you to make links and increase traffic. Now you have created a list of promoters who promote your content. You can easily know who is coming back and back to your site and sharing your content.
One more thing, don’t create detailed content every week or every month. Create them once a month so as your traffic is constant.
So finally if you do all these things then even your tiny website will not need tons of content, backlinks, etc. All you need is high quality and detailed content. So that you regularly get traffic. Remember one thing, nowadays Google prefers quality over quantity so that they can give the best result to their users.
If you have any questions related to the topic(SEO FOR NEW WEBSITE) discussed above feel free to comment below with your questions.
Check out my previous post on How to bring traffic to a new website?